David Ogilvy

David Ogilvy (1911–1999) was a British advertising executive and founder of the agency Ogilvy & Mather. He authored Confessions of an Advertising Man, promoted research-driven creative advertising, and advocated using wit and clear ideas to sell products.

Quotes by David Ogilvy

Quotes: 1

The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy

Harnessing Humor: Turning Jokes Into Brilliant Ideas

Ultimately, integrating humor into our thinking does more than spark ideas—it fosters a culture where innovation thrives. Teams encouraged to share jokes often break out of mental ruts, discovering that levity leads to unexpected breakthroughs. By making our thinking as funny as possible, as Ogilvy recommends, we not only enjoy ourselves but may stumble upon genius. [...]

Created on: 7/3/2025