Finally, Cole’s insight becomes durable through habits. Implementation intentions—if-then plans studied by Peter Gollwitzer (1999)—precommit responses to friction (“If I miss a session, I will train at 7 pm the same day”). Micro-goals and progress streaks maintain momentum, while social accountability and scheduled recovery prevent burnout. As Jeff Bezos put it, “We are stubborn on vision, flexible on details” (2016 letter to shareholders). In practice, that means pivoting tactics without abandoning aims—quitting what fails you today, but not the pursuit that defines you. [...]
