Authors

George Lois

George Lois is an American advertising executive and art director known for bold, influential campaigns in the 1960s and beyond. His work champions daring creativity, matching his view that caution and originality do not belong together.

Quotes: 1

Quotes by George Lois

You can be cautious or you can be creative, but there's no such thing as a cautious creative. — George Lois

Why Creativity Rejects the Safety of Caution

George Lois draws a sharp line between two mindsets: caution protects what already exists, while creativity risks making something new. At first glance, the statement sounds absolute, yet that severity is exactly its poi...

Created on: 7/24/2026