Once comfort is achieved, it can subtly turn into a ceiling: you repeat routines that deliver reliable results, and the reward of stability makes experimentation feel unnecessary. Over time, however, the world changes—technology, markets, relationships, even your own interests—while a comfort-based strategy tends to defend yesterday’s strengths.
That is why the quote implies urgency. The longer comfort remains unchallenged, the more it can convert from rest to stagnation. In many careers, for example, the “safe” role can become unsafe when the skills it relies on stop being scarce, a dynamic that pushes people to reskill precisely when it feels least comfortable. [...]