Authors

Lee Iacocca

Lee Iacocca (1924–2019) was an American automobile executive who served as president of Ford Motor Company and later as CEO of Chrysler Corporation. He is best known for leading Chrysler’s turnaround in the late 1970s and early 1980s, securing federal loan guarantees and restoring the company’s profitability.

Quotes: 2

Quotes by Lee Iacocca

The discipline of writing something down is the first step toward making it happen. — Lee Iacocca

Writing Goals Turns Intention Into Action

Lee Iacocca’s remark begins with a simple but powerful observation: ideas remain fragile while they stay in the mind. The moment a goal is written down, however, it gains shape, boundaries, and a sense of seriousness.

Created on: 7/24/2026

Even a correct decision is wrong when it was taken too late. — Lee Iacocca

The Critical Importance of Timely Decision-Making

Lee Iacocca’s statement underscores a crucial truth: the worth of a decision hinges not only on its accuracy but also on its timeliness. In dynamic environments, opportunities can evaporate within moments, rendering even...

Created on: 8/9/2025