Finally, quantity needs a funnel. Set explicit quotas (e.g., 20 ideas per brief), timebox sprints, and postpone judgment until a review gate. Then apply clear criteria—impact, feasibility, differentiation—using quick tests like mockups, A/B trials, or paper prototypes to eliminate weak options cheaply. Maintain an “idea graveyard” so discarded notions remain searchable for future recombination. Pre-mortems and kill-switch thresholds prevent sunk-cost attachment, while short feedback loops accelerate learning. In the end, Pauling’s advice is both liberating and exacting: make many things, learn quickly, and keep only what survives scrutiny. [...]
