Theodore Levitt

Theodore Levitt was a Harvard Business School professor and influential marketing scholar best known for the 1960 Harvard Business Review article "Marketing Myopia" and for popularizing the idea of globalization. His work emphasized market orientation, innovation, and the strategic role of marketing; the quote reflects his focus on disruption as part of innovation.

Quotes by Theodore Levitt

Quotes: 1

To Innovate Is to Disrupt - Theodore Levitt

Theodore Levitt, an economist and professor at Harvard Business School, stressed the importance of innovation in business. His stance was that companies must not only satisfy current needs but also actively drive change to shape the future market. [...]

Created on: 9/17/2024