Tom Kelley

Tom Kelley is a partner and general manager at IDEO and an author known for books on design and innovation, including The Art of Innovation and Creative Confidence (co-authored with David Kelley). His work promotes rapid prototyping and embracing failure — reflected in the quote 'Fail often so you can succeed sooner.'

Quotes by Tom Kelley

Quotes: 1

Fail often so you can succeed sooner. — Tom Kelley

Embracing Failure as the Shortcut to Success

Ultimately, internalizing Kelley’s advice cultivates a growth mindset—a term popularized by psychologist Carol Dweck. Those who embrace failure as transient and instructive become more adaptive and persistent. Whether launching a start-up or learning a new skill, failing early and often hastens the acquisition of expertise and eventual success. [...]

Created on: 7/5/2025