Turning Impulse Into Bold, Decisive Action
Screw it, let's do it. — Richard Branson
From Offhand Remark to Life Philosophy
Richard Branson’s line, “Screw it, let’s do it,” sounds like a casual impulse, yet it distills a lifetime of entrepreneurial behavior into eight words. Rather than waiting for perfect conditions, Branson champions a bias toward action, even when the outcome is uncertain. This phrase, which he later used as a book title, encapsulates his belief that progress begins the moment we move from hesitation to commitment. In this way, the quote becomes less a throwaway slogan and more a guiding principle for confronting opportunities and challenges alike.
Courage in the Face of Uncertainty
Moving from philosophy to practice, the quote foregrounds courage over comfort. “Screw it” acknowledges fear, doubt, or potential embarrassment, but refuses to let those feelings dictate the next step. By immediately following with “let’s do it,” Branson models how to reframe uncertainty as an arena for growth rather than a stop sign. This transition from worry to willingness mirrors classic entrepreneurial stories—such as Virgin Atlantic’s risky launch in 1984—where decisions were made without exhaustive guarantees, yet opened doors that caution alone would have kept shut.
Rebellion Against Paralysis by Analysis
The phrase also pushes back against what many modern professionals experience as paralysis by analysis. In an age saturated with data, it is easy to delay action under the pretext of endless research. Branson’s line deliberately cuts through this fog, suggesting that after reasonable due diligence, further delay adds diminishing value. Much like Thomas Edison’s insistence on experimenting rather than theorizing endlessly, “Screw it, let’s do it” argues that real learning comes from doing—and from adjusting course based on lived results, not hypothetical debates.
Permission to Try, Fail, and Adapt
Closely tied to this action bias is an implicit permission to fail. Saying “Screw it, let’s do it” recognizes that missteps are not only possible, but acceptable—even necessary. Branson’s numerous ventures, from airlines to mobile networks, include both runaway successes and quiet closures; together they form an adaptable portfolio rather than a flawless record. This mindset echoes Silicon Valley’s “fail fast” culture, which treats each attempt as a low-cost experiment feeding into future refinement, rather than as a final verdict on one’s abilities.
Applying the Mantra in Everyday Life
Finally, beyond high-stakes business, the quote offers a practical lens for everyday choices. Whether launching a side project, speaking up in a meeting, or relocating to a new city, many decisions stall at the edge of fear. Branson’s words provide a simple trigger to step over that edge once reasonable risks are weighed. By turning a hesitant “maybe someday” into a committed “let’s do it,” individuals can transform vague ambitions into tangible experiences, gradually training themselves to meet uncertainty with deliberate, constructive boldness.