Be a Yardstick of Quality - Steve Jobs
Created at: January 24, 2025

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. — Steve Jobs
Setting High Standards
This quote encourages individuals to maintain high standards of quality in their work and actions. By becoming a 'yardstick,' you set the benchmark for excellence, inspiring others to strive for similar levels of achievement.
Challenging the Status Quo
Steve Jobs highlights the importance of fostering an environment where exceptional work is the norm, not the exception. This mindset pushes against mediocrity and challenges others to adapt and evolve.
Leadership by Example
The phrase implies the impact of leading by example. When you demonstrate excellence, you influence and motivate those around you to align with higher standards.
Excellence as a Habit
Jobs emphasizes that not everyone is accustomed to environments where excellence is expected. By consistently delivering quality, you cultivate a culture where striving for greatness becomes habitual.
Innovation and Progress
As a visionary leader, Jobs believed that setting high standards not only leads to better outcomes but also fosters innovation and progress, pushing people and organizations beyond their comfort zones.
Personal and Professional Growth
This quote underscores the idea that embracing high standards facilitates both personal and professional growth. It encourages individuals to step out of complacency and continuously improve.