Success Is 99% Failure - Soichiro Honda
Created at: February 1, 2025

Success is 99% failure. — Soichiro Honda
The Role of Failure in Success
This quote underscores that failure is an inevitable and crucial component of success. Without experiencing failure, one cannot truly learn, grow, and refine the path toward achieving their goals.
Persistence and Resilience
It emphasizes the need for persistence and resilience in the face of repeated setbacks. Success is often achieved through the ability to rise after every failure and keep moving forward.
Learning from Mistakes
Failures provide valuable lessons that help individuals improve. This idea conveys that each failure serves as a stepping stone, imparting knowledge that is essential for achieving ultimate success.
Encouragement for Risk-Taking
By highlighting the prevalence of failure on the road to success, the quote encourages taking risks and experimenting boldly, knowing that setbacks are a natural part of progress.
Soichiro Honda’s Legacy
As the founder of Honda Motor Co., Soichiro Honda's words stem from his own experience of overcoming numerous obstacles and failures, ultimately creating one of the most successful automobile companies in the world. His life serves as a testament to the truth of this statement.