Be What People Are Interested In – Jay Baer
Created at: March 17, 2025
We need to stop interrupting what people are interested in and be what people are interested in. — Jay Baer
Consumer-Centered Marketing
Jay Baer highlights the need for businesses and marketers to shift from interrupting audiences with ads and promotions to creating content and experiences that genuinely attract and engage people.
Value-Driven Engagement
Rather than pushing messages onto unwilling audiences, brands should provide value that naturally draws people in. This can be done through useful content, informative resources, or entertaining experiences.
The Evolution of Advertising
Traditional advertising often interrupts people’s activities, such as commercials during TV shows or pop-up ads online. Baer suggests that modern marketing should blend seamlessly by being relevant and desired by consumers.
Building Authenticity and Trust
By focusing on what truly interests people, brands can build trust and long-term relationships with their audience instead of merely vying for attention in an overcrowded market.
Social Media and Digital Landscape
In today’s digital world, where consumers control what they engage with, the most successful brands create meaningful and interactive content that naturally attracts an audience rather than interrupting their online experiences.