The Cost of Being Wrong Is Less Than the Cost of Doing Nothing — Bill Bernbach

The cost of being wrong is less than the cost of doing nothing. — Bill Bernbach
—What lingers after this line?
Value of Taking Action
The quote emphasizes the importance of taking initiative, even at the risk of making mistakes.
Fear of Inaction
It warns against the paralysis and missed opportunities that come from avoiding decision-making out of fear of failure.
Learning Through Failure
Being wrong can provide valuable lessons, while doing nothing results in stagnation and no growth.
Innovation and Creativity
Encourages risk-taking which is essential for innovation and progress.
Marketing and Leadership Philosophy
Reflects Bill Bernbach's belief in bold ideas and challenging the status quo in advertising and business leadership.
One-minute reflection
What's one small action this suggests?
Related Quotes
6 selectedTo err on the side of action is often better than to err on the side of caution. — T. Harv Eker
T. Harv Eker
This quote promotes taking initiative rather than being overly cautious. It highlights the idea that taking bold steps, even at the risk of making mistakes, often leads to progress and growth.
Read full interpretation →If you feel safe in the area you're working in, you're not working in the right area. — David Bowie
David Bowie
David Bowie’s remark reframes unease as a signal rather than a problem: if you feel completely safe, you may be repeating what you already know works. In that sense, “safe” can mean predictable—methods mastered, outcomes...
Read full interpretation →The only real stumbling block is fear of failure. In life, you've got to have a 'What the hell?' attitude. — Julia Child
Julia Child
Julia Child’s remark begins with a blunt diagnosis: what trips most people up isn’t a lack of talent or opportunity, but the fear of failing. By calling fear the “only real stumbling block,” she reframes failure as an ev...
Read full interpretation →A tiger does not proclaim his tigritude, he pounces. — Wole Soyinka
Wole Soyinka
Wole Soyinka’s line compresses a whole ethic into a single image: a tiger doesn’t narrate its identity; it embodies it. By contrasting “proclaiming” with “pouncing,” he treats competence as something proved in motion, no...
Read full interpretation →One clear action dissolves a thousand excuses. — Emily Dickinson
Emily Dickinson
Dickinson’s line hinges on a striking contrast: a single, concrete act can outweigh an entire inventory of explanations. Excuses multiply because they are easy to generate and hard to disprove, yet they remain weightless...
Read full interpretation →The only way of discovering the limits of the possible is to venture a little way past them into the impossible. - Arthur C. Clarke
Arthur C. Clarke
Arthur C. Clarke’s line reads like a dare, but it is really a method: you cannot map the shoreline of what can be done while standing safely inland.
Read full interpretation →More From Author
More from Bill Bernbach →