The Cost of Being Wrong Is Less Than the Cost of Doing Nothing — Bill Bernbach
Created at: April 13, 2025
The cost of being wrong is less than the cost of doing nothing. — Bill Bernbach
Value of Taking Action
The quote emphasizes the importance of taking initiative, even at the risk of making mistakes.
Fear of Inaction
It warns against the paralysis and missed opportunities that come from avoiding decision-making out of fear of failure.
Learning Through Failure
Being wrong can provide valuable lessons, while doing nothing results in stagnation and no growth.
Innovation and Creativity
Encourages risk-taking which is essential for innovation and progress.
Marketing and Leadership Philosophy
Reflects Bill Bernbach's belief in bold ideas and challenging the status quo in advertising and business leadership.