The Power of Small Decisions in Forming Habits – Dr. BJ Fogg
Created at: April 15, 2025

The seed of every habit is a single, tiny decision. — Dr. BJ Fogg
Origins of Habits
This quote highlights that the foundation of any habit, whether positive or negative, begins with one small decision.
Incremental Change
It emphasizes that big behavioral changes are the result of many minor choices over time.
Empowerment
The quote suggests individuals have the power to change by simply deciding to take the first small step.
Behavioral Science
Dr. BJ Fogg, a behavior scientist, bases his theory on the idea that manageable actions are more sustainable.
Habit Formation Strategies
Understanding the importance of single decisions can help in designing successful strategies for building or breaking habits.