Success Demands Conduct that Evolves with Time
Created at: September 5, 2025
Whosoever desires constant success must change his conduct with the times. — Niccolò Machiavelli
Fortune Favors the Adaptable
Machiavelli’s maxim distills a core principle of his political thought: fortune shifts like a river, and prudence lies in reshaping one’s banks. In The Prince (1532), chapter 25, he argues that fortune governs half of human affairs, but the other half remains ours to master—if we adapt our methods to the season. Thus, unwavering habits that once yielded triumph can become liabilities when circumstances turn.
Renaissance Upheaval as Proof
In Machiavelli’s milieu—fractured Italian city-states buffeted by French invasions and Spanish ascendance—rigid strategies broke quickly. Cesare Borgia’s meteoric rise owed much to his quick recalibration of alliances and tactics; yet, as Machiavelli recounts in The Prince, his failure to adjust after his father’s death exposed the fatal cost of misreading a new reality. The lesson follows naturally: survival required nimble conduct more than noble intention.
History’s Adaptive Winners
Looking beyond Florence, adaptive conduct repeatedly separates victors from the vanquished. During Rome’s crisis against Hannibal, Fabius Maximus’s delaying tactics matched the times of peril, while later Scipio Africanus’s bold offensive suited a changed landscape (Livy, Ab Urbe Condita). Likewise, Elizabeth I balanced conciliation with force, leveraging privateers and flexible diplomacy before the Armada (1588), shaping strategy to fit volatile European currents. Each case shows success emerging from a timely pivot rather than a single heroic style.
The Psychology of Flexibility
Turning to modern strategy, cognitive flexibility underwrites timely change. John Boyd’s OODA loop—observe, orient, decide, act—emphasizes rapid reorientation as situations evolve (Boyd, 1970s briefings). Similarly, Ronald Heifetz’s adaptive leadership frames success as learning in real time, not just applying technical fixes (Heifetz, Leadership Without Easy Answers, 1994). In this light, Machiavelli’s counsel anticipates a psychological truth: winners update their mental models faster than conditions outpace them.
Markets Reward the Agile
In markets and technology, creative destruction punishes static conduct. Joseph Schumpeter described how innovations unseat incumbents, demanding continual reinvention (Capitalism, Socialism and Democracy, 1942). Kodak’s hesitance on digital sensors it pioneered contrasts sharply with Netflix’s pivots from DVDs to streaming (c. 2007) and then to original content (c. 2013). IBM’s reinventions—from hardware to services and cloud—illustrate endurance through reconfiguration. The pattern echoes Machiavelli: methods must evolve as the game changes.
Principles Without Rigidity
Yet adaptability raises ethical questions. Machiavelli infamously permits hard means to preserve the state, while Max Weber distinguishes an ethic of conviction from an ethic of responsibility (Politics as a Vocation, 1919). The bridge is principled adaptability: keep core values—dignity, fairness, rule of law—while altering tactics. In practice, this guards legitimacy, ensuring that change serves enduring purposes rather than opportunism.
A Practical Playbook for Change
Practically speaking, leaders can institutionalize timely adaptation. First, scan systematically—establish leading indicators and red-team assumptions. Next, rehearse uncertainty with scenario planning and premortems (Gary Klein, 2007), then run small, reversible experiments to test options. Finally, preserve optionality with barbell strategies (Taleb, Antifragile, 2012) and use after-action reviews to codify learning. In doing so, conduct becomes a living system—always aligned with the times, yet anchored by purpose.