Action earns information; information earns refinement. Share the draft with one reader, run the experiment for one day, or ship to one user segment. Then capture what the result implies for the next small change. This is kaizen—continuous improvement—not perfectionism. The aim is traction, not theater.
Morrison’s years as an editor at Random House honed this ethic of iteration; shaping others’ manuscripts clarified the standard for her own. Likewise, your designed next move becomes a compass when you treat feedback as material, not judgment. Doubt will return, but each cycle converts more of it into testable detail, until progress is less a mood than a method. [...]
