Finally, boldness must reveal, not distort. Marshall McLuhan’s reminder that the medium shapes the message (1964) warns that amplification can eclipse substance. When boldness becomes mere spectacle, it risks sensationalism or, worse, deception—as the Theranos scandal illustrates, where exaggerated claims turned routine diagnostics into unethical mirage.
Thus, ethical boldness pairs emphasis with integrity. Return to Murakami’s spirit: make the ordinary bold by attending, clarifying, and daring—so that what becomes extraordinary is truth seen more fully, not reality bent out of shape. [...]