Ultimately, the promise isn’t only efficiency; it is flourishing. Amartya Sen’s capabilities approach (Development as Freedom, 1999) suggests progress is measured by what people are empowered to do and become. By offloading drudgery and widening access to expression and learning, generative AI can expand those capabilities—if we design for agency, not dependency. Consequently, the key question shifts from “What can AI do?” to “What do we, with AI, choose to make?” When tools serve purpose, creativity compounds into culture: richer stories, more inclusive products, and time returned to relationships. That is how amplification becomes a more meaningful life. [...]