#Iterative Process

Measure, Iterate, and Reach Your Goals Faster

Bringing it all together: clarify the goal and baseline, articulate a falsifiable hypothesis, and craft the smallest test that could change your mind. Instrument it, set a short cycle (e.g., one to two weeks), run the test, then decide to persevere, pivot, or stop. For example, an onboarding tweak A/B tested with proper guardrails can lift activation several percentage points; see Kohavi et al., Trustworthy Online Controlled Experiments (2020). Close each loop with a retrospective and roll gains into the next experiment. [...]

The Middle of Every Successful Project Looks Like a Mess – Judith Wright

It suggests that creators and teams should not be discouraged by disorder or setbacks during a project. Staying committed through the challenging middle phase is crucial for eventual success. [...]