Finally, the craft is practical. Define terms before debating them; ask open questions that surface the other person’s reasons; reflect back what you heard to prove understanding; share your stakes with concrete examples; slow the tempo so nuance can breathe; invite revision by saying what would change your mind; banish contempt from tone and word. Research on framing and cultural cognition (Kahan, 2017) suggests that aligning messages with an audience’s identities improves reception. When clarity sets the message, patience sets the pace, and respect sets the tone, change does not just hear—it answers. [...]