#Social Influence

How Examples Spread Good and Evil Alike

Because example is infectious, design and leadership can harness it. Public policy uses norm signals: Opower’s home energy reports, comparing households to efficient neighbors, reduced electricity use across millions (Allcott, 2011). In organizations, leaders who ‘walk the talk’ set ceilings and floors for conduct; clear, early, prosocial acts become the story others tell and copy. Consequently, curating exemplars—who is praised, promoted, and made visible—may be the most leverage we have over what multiplies next. [...]

Act As If What You Expect of Others Is Happening - Johnnie Coleman

Johnnie Coleman was an influential figure in the New Thought movement, emphasizing the power of thoughts and beliefs in shaping reality, reflecting a broader philosophical perspective that encourages proactive thinking. [...]

The World Is Changed by Your Example, Not by Your Opinion - Paulo Coelho

Paulo Coelho, a renowned Brazilian author, is known for his thought-provoking insights. This quote is consistent with his philosophical approach to life, emphasizing the practical application of wisdom. [...]