This idea, first articulated in a military context in The Art of War (c. 5th century BCE), extends easily into politics, business, and social movements. Just as a general waits for the enemy to overextend before striking, a startup may wait for a market shift or regulatory change before launching a product. Thus, the notion of a ‘campaign’ becomes broader, encompassing any sustained effort where a single decisive step can alter the entire trajectory. [...]
