Begin by naming three values—say, dignity, restraint, and stewardship—and translate each into a sartorial rule: silhouettes you stand tall in; a palette and uniform that reduce noise; materials you can mend. Choose a few signature pieces that endure heavy rotation, and buy less but better. Support makers whose labor practices you can verify; when uncertain, refuse—a Chanel-esque edit. Maintain garments as you would relationships: clean, repair, and pass on with stories attached. Finally, articulate your choices aloud—on tags, receipts, and conversations—so the narrative stays stitched to the seams. In doing so, conviction becomes not a proclamation but a practice, a couture of character that, indeed, never fades. [...]