The line also points to a practical social insight: the most powerful systems are the ones you barely notice. Ideologies, incentives, and norms feel like “reality” precisely because they are ambient and unquestioned. In that way, the Matrix functions as an extreme image of something ordinary—how a world can be constructed around you while you mistake it for nature.
Once you grasp that, the insistence on direct seeing makes more sense. A person can recite critiques of propaganda or consumerism and still live as if nothing has changed. The “Matrix,” whatever form it takes, is recognized less by slogans and more by the moment you notice the hidden rules shaping your choices. [...]