Measure progress by how much you have tried, not by how little you have failed. — Viktor Frankl
—What lingers after this line?
Reframing What Counts as Progress
This line invites a pivot from deficit thinking to a practice-centered mindset. Instead of asking how little went wrong, it asks how boldly and consistently we engaged with the task at hand. Focusing on avoided failures breeds risk aversion and sandbags ambition; by contrast, tallying meaningful attempts normalizes iteration and intelligent risk. Behavioral economics helps explain the trap: loss aversion skews attention toward preventing pain rather than pursuing growth (Kahneman and Tversky, 1979). Thus, measuring tries shifts our gaze from protective caution to constructive action, turning progress into something we can influence daily.
A Frankl-Inspired Lens on Agency
While the phrasing is often attributed to Viktor Frankl, its spirit aligns with logotherapy: meaning arises from chosen attitude and purposeful striving amid constraints. In Man’s Search for Meaning (1946), Frankl describes a “last of the human freedoms” to choose one’s stance even in suffering. Counting sincere attempts honors that freedom because it centers what remains within our control. Rather than fetishizing spotless records, it recognizes dignity in effort—especially when outcomes are uncertain or delayed—thereby transforming progress from a scoreboard into a stance.
Evidence from Motivation Science
Modern psychology converges on this process-first view. Carol Dweck’s research on growth mindset shows that praising effort and strategy sustains learning under difficulty (Mindset, 2006). Albert Bandura’s work on self-efficacy demonstrates that mastery experiences—accumulated through repeated, structured attempts—build the belief that one can succeed (1977). Moreover, The Progress Principle by Teresa Amabile and Steven Kramer (2011) documents how small, daily wins fuel motivation and creativity. Together, these findings suggest that effort metrics do not merely feel good; they compound capability, creating a virtuous cycle of trying, learning, and improving.
Echoes in Stoicism and Sports
Historically, the emphasis on controllables traces to Stoicism: Epictetus’s Enchiridion distinguishes what is up to us from what is not, urging focus on the former. In the same spirit, coach John Wooden built his Pyramid of Success around industriousness and intentness, prioritizing preparation and process over the scoreboard. His oft-cited practice of teaching players how to put on socks correctly—minimizing blisters, maximizing readiness—illustrates how attention to repeatable, controllable actions stacks small advantages. These traditions converge on one lesson: progress emerges from consistent, high-quality attempts.
Turning the Principle into Practice
To operationalize the idea, replace outcome-only dashboards with process metrics. Keep an effort log that records experiments tried, hypotheses tested, and lessons extracted. Adopt process KPIs—hours of deliberate practice with feedback (Ericsson, Krampe, and Tesch-Römer, 1993), number of drafts completed, or customer interviews conducted—paired with brief learning reviews after each attempt. In teams, use blameless postmortems to convert errors into playbooks (Beyer et al., Site Reliability Engineering, 2016). By making attempts visible and learnable, you transform trying from a private struggle into a shared, improvable system.
Guardrails: Effort, Impact, and Integrity
Even so, effort is not a license for waste. Goodhart’s law warns that when a measure becomes a target, it can be gamed. Therefore, balance attempt counts with quality criteria—clear hypotheses, time-boxes, and standards of evidence—and tie efforts to humane outcomes. Prevent burnout by pacing work and celebrating recovery as productive effort. Finally, ensure equity: people with fewer resources may need more attempts to reach the same outcomes; measuring tries should illuminate support needs, not excuse underinvestment. In this way, effort becomes both courageous and conscientious.
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